What Should You Look for in a Jeweler?


If the time has come to purchase an engagement ring for the love of your life, where exactly will you start?

For many men, this can prove to be more of a challenge than it needs to be, though there are some simple rules of law to follow to make the matter less taxing.

Keep in mind that you have a couple of options when it comes to buying an engagement ring for your sweetheart, notably doing it in-person or online.

That said do you know what to look for in a jeweler?

Jeweler’s History and Customer Service Are Priorities

To get the best engagement ring and deal at the same time, start by putting some time and effort into research.

If you are wondering what kind of research you need to do, the notable areas of focus should be on the jeweler’s history and their customer service initiatives.

In looking at the history, what kind of track record does the jeweler have when it comes to selling jewelry? Have they been in business for many years or are they the new kid on the block? While there is nothing wrong with considering a newer jeweler; take note that those having been around for many years typically have stayed in business for a number of reasons. One of those reasons is usually solid customer service.

Speaking of customer service, never take this important piece of the buying decision for granted.

Whether shopping for a blue sapphire ring or any number of other engagement rings of choice, zero-in on customer service. You should always feel like you are the number one customer, not just another number in someone’s effort to make money.

Lastly, the customer service experience is just as important if you are considering buying a ring online. Make sure the jeweler tends to your needs in a prompt and courteous manner.

Internet Can Be a Great Resource

In your efforts to secure the best jeweler possible, have you thought about using the worldwide web as a resource tool?

Given today’s digital world, it would be silly not to use the worldwide web in your search for the best engagement ring or other jewelry experience.

More jewelers have come to learn in recent years that the Internet is something that proves more of a necessity, not a choice. That said you can take advantage of that factor by visiting various jeweler websites.

When viewing the sites, look to see not only what types of engagement rings and other pieces are available, but also if they have any customer testimonials. In reading the latter, you can get a better idea about how the general public views this particular jewelry store.

Also, view each and every jeweler of interest on their social media accounts.

With more jewelry operations turning to sites such as Facebook, Twitter, Intstagram, Pinterest etc. to spread the word about their brands, you end up being the beneficiary. You can also engage on social media with other consumers shopping for engagement rings and other pieces of jewelry, learning more about each respective business.

Educating Yourself Before Making a Purchase

Lastly, it is not uncommon for jewelers to host trade shows and like networking events for the public.

In doing so, they offer consumers a chance to see what the latest and most popular styles in jewelry are. Just as bridal shops and others related to weddings host similar events, you can benefit from attending a jewelry show.

If you attend such an event, take the time to talk with some of the jewelers in attendance.

Even if you choose to hold off on buying an engagement ring until later down the road, the education you can learn from such discussions will benefit you and your bride-to-be.

When the time comes for you to buy an engagement ring, go into the process knowing as much as you can about the jewelry and the jeweler.

By doing so, you’re much more likely to come away from the experience happier than you could have imagined.