No matter what type of business you have, marketing is critical to bringing in new customers. Whether you have a sizable marketing budget or one that is minimal at best, you need to spend as much time and effort (including some money) in order to give it the best chance to work for you. That being the case, what is your business doing to make sure its marketing dollars are being well spent? If you’re not sure as to whether or not your marketing efforts are having an impact, take the time to review those initiatives. Remember, without a good…