If you need to be positioned positively in the eyes of the public, or you have products, services or represent talent that needs a push to get noticed by your target market, you need the services of a good PR firm. Public relations is a very specific area of work that involves a highly refined set of skills and a deep understanding and for positioning things positively in the view of the public. PR people need to have a great feel for their jobs with a refined sense of when to back off and when to push. They must also…